Some of Our Work

Below is a selection of our work across both web and paper. You may view them all or filter by topic.

  • Racked Out Business Card

    Racked Out

    Application of the redesigned logo and corporate look bringing the strong contrasting elements together of black and hot-pink. A light grunge wrinkle element was added to both backgrounds for some depth and attitude.  The final printed card also was enhanced with matte laminate for thickness and low sheen, further accented by spot UV coating on the female silhouette and rack piece.

    • Paper Cuts Bandaged: 3
    • Crosshairs Crossed: 36
  • Racked Out Logo

    Racked Out

    Racked Out wanted a new brand that spoke to clients about the values and operation as a whole. This all-female industrial and warehouse shelving team sells, services and installs steel racking and wanted the brand to express this in a male-dominated sector.  This is established through the strong female silhouette with power drill and the colour pink. (Mandatory on the creative brief!)

    • Bits Bitten: 33,600,000
    • Reticulated Splines: 8.67
  • Bheny Website


    Informational website about the Better Hearing in Education for Northern Youth project.  Geared to providing background and current status to interested parties.  Post-launch Bheny received the prestigious “Arctic Inspiration Prize” and was awarded $300,000 to improve the lives of students in Nunavut. Mobile-friendly, hosted and content-managed site.

    • Coffee Slurped: 32.1
    • Semicolons Checked: 105,683
  • Foundation Brothers Website

    Foundation Brothers

    A brochure-style website showcasing Foundation Brothers services. Target market: home owners and property managers.  Builds on the corporate identity that we also designed. The site is a mobile-first design with content management. Features include project galleries and quote request form with database to makes it easy for clients to get a quote. 

    • Coffee Slurped: 28.8
    • Semicolons Checked: 74,980
  • Foundation Brothers Logo

    Foundation Brothers

    Initial development of the logo and look for Foundation Brothers in Woodstock Ontario.Brand development reflects the focus on foundation repair and modification services. The foundation is the structural heart of a house. The “pulse” represents that heart, a crack and a barrier between foundation and water.  Colours relate to water, concrete, soil and environment.

    • Bits Bitten: 655,989,145.6
    • Reticulated Splines: 78.2
  • Shift Concussion Brochure

    Shift Concussion

    Following the initial design of this brochure, Shift Concussion wanted a cost-effective yet substantial printed version for training events and shows.  Printed on 100-lb gloss offset paper to hold the large dark solids, it was then treated to a matte finish to knock-down the shine making it look richer and improving readability in bright light. Folded using a double-parallel fold.

    • Paper Cuts Bandaged: 4
    • Crosshairs Crossed: 32
  • Lucky Iron Fish Manual

    Lucky Iron Fish

    Playing off the compact packaging box designed to hold the Lucky Iron Fish were originally several miniature postcards about the size of a business card which lay below the fish. These contained the backstory and care instructions for the fish. Having separate cards proved a challenge for end-users and packaging staff alike. This multiple Z-fold manual replaces the eight individual cards.

    • Paper Cuts Bandaged: 5
    • Crosshairs Crossed: 24
  • FEF Canada Website

    FEF Canada

    Development of a new web property for the Canadian arm of the Foundry Education Foundation. The site goal is to appeal to both key industry players and to entice students to consider a foundry career to ensure our future includes casting knowledgeable people.  Further conveys information on how people can help to fund scholarships and ties into Canada Helps for online gifting.

    • Coffee Slurped: 19.8
    • Semicolons Checked: 122,553
  • Harcourt United Church Website

    Harcourt United Church

    Created to replace the antiquated version for this Guelph Ontario church.  Redevelopment of the look (reflecting a brand change) and site map for easier access to information.  A major requirement was to underscore Harcourt’s affirming, inclusive and welcoming congregation.  This message was reinforced with use of vivid colour and large topic-related images.

    • Coffee Slurped: 86.32
    • Semicolons Checked: 276,892
  • Sani-Bin Hang Card


    This design repurposes a traditional door-hanger into something more akin to a point-of-sale piece.  To draw attention to their cleaning service, Sani-Bin took these hangers and put them on the lid hinge in target areas on their respective collection day. When the owner of the dirty bins collected them, they found the card and a solution to the stinky mess at the end of their driveways was in-hand.

    • Bits Bitten: 3,358,798,643.2
    • Reticulated Splines: 38
  • Sani-Bin Website


    Full e-commerce solution for Guelph company Sani-Bin.  Target market directed at residential and commercial customers who desire professional hot-water cleaning and disinfecting of their municipal garbage, compost and recycling carts.  Content managed and mobile-friendly with responsive design and WooCommerce for trade.

    • Coffee Slurped: 57.8
    • Semicolons Checked: 231,052
  • Lucky Iron Fish Box

    Lucky Iron Fish

    Production of the Insignis designed box using corrugated cardboard designed to hold a 230 gram iron fish in place. Environmentally wise construction using vegetable based inks and a water-soluble coating to prevent smearing.  The box is formed from a single piece of cardboard (called a meat box) and assembles easily to form sidewalls, lid and the tray inside to hold the fish.

    • Paper Cuts Bandaged: 11
    • Crosshairs Crossed: 16
  • Vortex Website

    Vortex Optics

    Expansion and redesign of the existing web property to full content-managed e-commerce.  This bilingual project saw multidimensional additions to content including a product catalogue, shopping cart and video library plus pulling in a review and ratings system.  With two polarized target markets, the site is divided into bird-watching (no hunting products) and hunting (all products).

    • Coffee Slurped: 108.25
    • Semicolons Checked: 314,432
  • Burloak Newsletter Design

    Burloak Animal Hospital

    Full design project to create a warm and friendly newsletter for Burloak Animal Hospital. On the Oakville / Burlington border the goal was a fresh, vibrant feel that would reflect the fun, deeply caring staff and motivate pet parents on preventative key issues.  Concepts used were full-bleed with stock photography and traditional fonts played off against loose scripts in headings.

    • Bits Bitten: 1,077,097,267.2
    • Reticulated Splines: 128.4

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