You never know who your next customer will be. And, given that your website is the new front door of your business, why would you take a chance of locking anyone out?
Structuring your new (or existing) website for accessibility means that all people can discover, understand, navigate, interact with or contribute to your site’s information — without barriers.
Web Accessibility is a function of good design that supports a full range of assistive technologies. It reflects a conscious effort by both designer and site owner to meet the needs of any potential visitor.
Accessible websites are structured to allow use by screen readers, software that reads aloud the content of a page. Search engines function in a similar fashion.
Logically then, you would presume a fully accessible site would be more thoroughly indexed and rank better than one which is not. You’d be right.
But why? Because accessible websites are also properly coded to standards (semantic markup), clearly noting the navigation, headline and content sections of your website. Search engines explore websites in a top down fashion, semantic markup allows identification of the topic and the easy following of links to other pages.
Additionally, images on a page are described with descriptive file names reinforced with alternative text. While search engines can’t appreciate your pictures, they do understand the words in these and relevancy to the topic of the page is rewarded with improved ranking.
You never know who your next customer may be. Having your website fully accessible says, “you’re open for business”!
People with disabilities include individuals with physical, sensory, cognitive or intellectual impairments.
Equal access for all visitors: you never know who your next customer will be. An accessible website helps people with life-long or temporary disabilities do business. Huge buying power: in Canada, 16% of the population are considered to have a disability and possess $25 billion dollars of purchasing power. Accessibility helps search engine rank: opening your site with alternate content and good navigation, allowing Google full access to your best content. It’s the law: not having your website accessible could mean legal trouble. We can help you get and stay compliant.
Ontario is in the process of phasing in the Accessibility for Ontarians Disability Act (AODA). A portion of this law requires that most websites be at least minimally accessible, starting with the largest organizations and moving down to small business by 2025.
With all the benefits outlined above, this should be a moot point. Websites built by Insignis Design will meet or exceed the double-A standard set forth by the World Wide Web Consortium (W3C) in their Web Content Accessibility Guidelines (WCAG)
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