Insignis Design specializes in custom designed websites for new web properties and refresh projects. We build quality websites that meet the needs of our clients for today while remaining scalable for tomorrow. We have been designing sites for over two decades. Every site developed uses a mobile-first approach for maximum mobile friendliness that puts the information your users need at their fingertips while larger displays show a different layout.
We constantly engage in professional development to stay up-to-date with the latest trends and methods to create modern web experiences. Work directly with your own friendly knowledgeable designer and together we will create a professional website result that meets your requirements. Ready to work together?
Responsive design is one of the latest hallmarks of great website design and we believe that mobile readiness should not be an add-on you pay for. Whether a custom WordPress theme or hand-coded website, our responsive designs are tested extensively in both real-world and virtual lab settings and included with every project.
Our creations are also built to web standards as laid out by the World Wide Web Consortium (W3C). Following this ‘building code’ means your site will enjoy the added benefit of improved search engine optimization (SEO), before applying any goal-driven optimization programs.
Speed is also an increasing indicator for a successful site. With mobile first and various compression strategies forming most of a speed optimization solution, so does being selective with site functionality. For example, in a custom WordPress theme we do not include every plugin a site may need someday – only those it needs now. This is a major difference between many generic themes and a custom tailored theme where additional functions can be added when they are needed.
See our article, Snappy and Responsive Websites.
Ensuring your w ebsite is current is important from both a security standpoint and a search engine optimization strategy. Search engines and the visitors they bring are continually looking for fresh content, providing it helps keep both engaged and coming back. New content can take many forms including story telling, product information, customer feedback and reviews (user generated content), images, video or blog posts incorporating all of these.
Referring to security means updating the software that runs a website or parts of it. If it is powered by a content management system such as WordPress, it is vitally important to patch this software when new versions are released, as they often block intrusion vulnerabilities. Seldom is the goal of an intruder to deface the target website, generally they are after personal information or to abuse the resources of the host server to launch attacks against others. Unfortunately, websites, email communications and even brand trust can all become collateral damage.
Help with securing your website and mastering your content are important services we offer.
Content Management Systems (CMS)
The power of a content management system (CMS) can’t be denied. It puts you in the driver’s seat for as much or as little of the website care process that you desire to self-manage. This can be as simple as adding some pictures or product shots to creating new pages and content from a template. A content management system can also just be a way of assembling a dynamic website cost-effectively while still leaving a web designer like Insignis Design in charge of every content update.
Common content management systems we work with include WordPress, Drupal, ModX and Joomla! to name the most common, however there are also many more including custom-made proprietary systems. While most of our CMS work revolves around WordPress as the largest open source content management system, we are always happy to dig into what powers your website should a problem arise or you simply need the content updated.
Looking to implement, upgrade or add a content management system to your website? We’d love to help.
Part of any content strategy has to be building trust and links from search engines and continually working to improve your site’s rank on search engine result pages for your desired focus keywords. Search Engine Optimization (SEO) is an ongoing relationship between your website and the ever-changing whims of the world’s top search engines. There is a need to constantly tweak, measure, wait and respond with changes to source code, content writing and presentation.
Some of our practices include collecting and reporting site analytics through powerful tools like Google and Moz or mapping the actions of your visitors in real time with confetti testing and hot scroll mapping. Knowing the picture of the current situation is mandatory to work on bettering search rank, attracting your ideal target market and then converting visitors to customers and clients!
We have been advocates of web accessibility for a long time, supporting the web as an information medium first. We believe good web design allows every user access to a site’s information by the means best suited to them such as by screen, braille, aural or any other technology. It’s why we have included compliance to the Web Accessibility Initiative and Web Content Accessibility Guidelines for over 15 years.
Including accessibility features and compliance in your project is not only the law in many cases now, but a wise business decision. In Ontario alone, 16% of the population is considered to have a disability – a segment that has $25-billion dollars per year in buying power. Accessibility also goes hand-in-hand with both responsive design and search engine optimization as the content of a site can adapt to different devices on the fly.
Did you know that where you host your website can really make a difference? Of course everyone wants reliability and speed for as little money as possible, however it is vitally important here not to confuse ‘cheap’ with ‘value-oriented’. Most small to medium sites will use shared or cloud hosting which is fine if your chosen service provider is not over-selling their services. Speed and reliability are key search ranking factors.
Unfortunately, that seldom means the lowest price is your best choice. Over loaded serves run slow and may also be geographically located far from your target market. A great hosting provider also has great support and will not be put-out by questions you may have pre- or post-sale. Free hosting solutions are the worst choice generally as they may overlay advertising on your website, disallow dedicated domain names or be a magnet for spam or other online activities you will not want associated with your brand.