Insignis Design specializes in custom website design for new and refresh projects alike. Our websites exceed the needs for today’s viewers while remaining flexible and scalable to whatever demands await tomorrow. With over two decades of building websites under our belts, we can build a website that meets your client expectations for clients of all sizes. As a small design company, we are able to stay nimble in design, costs and schedules.
Having your website mobile friendly should be standard equipment – yet surprisingly it’s not.
We believe responsive design is part of any modern website development and should not be a special request or an up-grade for more money. Regardless of whether the site is a WordPress theme or hand-coded, our mobile first designs are tested in both real- and virtual-world settings on a variety of devices.
Our creations are also built to web standards to help both accessibility and search engine optimization (SEO). We follow semantic layout so that documents are easily followed by screen readers, search indexing robots and of course, people!
Speed is also a growing factor of website success. Between the dwindling attention spans of message-saturated people and their limited mobile data plans, it is important to keep a site as nimble as possible. We do this through our custom design process by making fewer calls to the server and sending less data to the device. We omit functions and plugins the site doesn’t use or are deemed by our clients as not necessary to engage visitor experience. This is a major advantage of a custom WordPress themes, too many commercial themes include dozens of plugins as they need to meet every possible scenario a site owner may want.
There are two aspects of keeping a website up-to-date. We can help you with both on an ongoing basis, ask how.
The first is ensuring the website software is kept current as an important security activity. This helps keep unwanted visitors at bay who if granted access to your site editor can undo months of hard work in just a few hours. Read up on the latest threats and how to dodge them in our blog.
The other aspect is more benign, yet equally important. That’s content, and keeping it fresh so that regular readers and researchers keep coming back is key to building trust with visitors and search engines alike. Quality content, whether through a blog, comments and reviews, photo library, or other on-page updates can make your site a trusted destination for your topic.
And as regular viewership increases so does trust among the top search engines, increasing their visits to your site to get that new content. In turn this provides a considerable boost for the rank of your page against related key words in the search engine result pages.
Help with securing your website and mastering your content are two important services we offer. Programs for both are available as a package, retainer or as a time and materials basis.
Content Management Systems (CMS)
The power of a content management system (CMS) can’t be denied. It puts you in the driver’s seat for as much or as little of the website care process that you desire to self-manage. This can be as simple as adding some pictures or product shots to creating new pages and content from a template. A content management system can also just be a way of assembling a dynamic website cost-effectively while still leaving a web designer like Insignis Design in charge of every content update.
Common content management systems we work with include WordPress, Drupal, ModX and Joomla! to name the most common, however there are also many more including custom-made proprietary systems. While most of our CMS work revolves around WordPress as the largest open source content management system, we are always happy to dig into what powers your website should a problem arise or you simply need the content updated.
Looking to implement, upgrade or add a content management system to your website? We’d love to help.
Part of any content strategy has to be building trust and links from search engines and continually working to improve your site’s rank on search engine result pages for your desired focus keywords. Search Engine Optimization (SEO) is an ongoing relationship between your website and the ever-changing whims of the world’s top search engines. There is a need to constantly tweak, measure, wait and respond with changes to source code, content writing and presentation.
Some of our practices include collecting and reporting site analytics through powerful tools like Google and Moz or mapping the actions of your visitors in real time with confetti testing and hot scroll mapping. Knowing the picture of the current situation is mandatory to work on bettering search rank, attracting your ideal target market and then converting visitors to customers and clients!
We have been advocates of web accessibility for a long time, supporting the web as an information medium first. We believe good web design allows every user access to a site’s information by the means best suited to them such as by screen, braille, aural or any other technology. It’s why we have included compliance to the Web Accessibility Initiative and Web Content Accessibility Guidelines for over 15 years.
Including accessibility features and compliance in your project is not only the law in many cases now, but a wise business decision. In Ontario alone, 16% of the population is considered to have a disability – a segment that has $25-billion dollars per year in buying power. Accessibility also goes hand-in-hand with both responsive design and search engine optimization as the content of a site can adapt to different devices on the fly.
Did you know that where you host your website can really make a difference? Of course everyone wants reliability and speed for as little money as possible, however it is vitally important here not to confuse ‘cheap’ with ‘value-oriented’. Most small to medium sites will use shared or cloud hosting which is fine if your chosen service provider is not over-selling their services. Speed and reliability are key search ranking factors.
Unfortunately, that seldom means the lowest price is your best choice. Over loaded serves run slow and may also be geographically located far from your target market. A great hosting provider also has great support and will not be put-out by questions you may have pre- or post-sale. Free hosting solutions are the worst choice generally as they may overlay advertising on your website, disallow dedicated domain names or be a magnet for spam or other online activities you will not want associated with your brand.
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